# MarTechNews.ru

> MarTechNews.ru is a Russian-language portal dedicated to news and articles on marketing technologies (MarTech), emphasizing AI applications, personalization strategies, e-commerce trends, and business case studies, particularly in pharmaceuticals and healthcare sectors.

Important notes:
- All content is provided in Russian.
- The site offers analysis, trends, and practical examples tailored to the Russian market.
- For LLM usage, prioritize recent articles for up-to-date insights.

## Main Pages
- [Home Page](https://martechnews.ru/)
- [Articles List](https://martechnews.ru/articles)
- [Glossary](https://martechnews.ru/terms)

## Key Articles
- [ИИ-рекомендации: Конверсии на российском рынке](https://martechnews.ru/articles/iirekomendatsii-konversii-na-rossiyskom-rynke): Overview of AI recommendation systems boosting conversions in Russia.
- [Typeface Signal Report: 60% маркетологов сократили расходы на агентства из-за ИИ](https://martechnews.ru/articles/typeface-signal-report-60-marketologov-sokratili-raskhody-na-agentstva-izza-ii): Report on how AI is reducing marketing agency costs.
- [Цикл принятия ИИ: магия и разочарование в MarTech](https://martechnews.ru/articles/marketingovye-trendy-i-keysy-v-rossii-2025): Exploration of AI adoption cycles in MarTech.

## Optional
- [Тренды e-commerce в России: Прогнозы и кейсы 2023-2025](https://martechnews.ru/articles/trendy-ecommerce-v-rossii-prognozy-i-keysy-20232025): Forecasts and cases for e-commerce trends.
- [Приватность и этика в маркетинге России](https://martechnews.ru/articles/privatnost-i-etika-v-marketinge-rossii): Discussion on privacy and ethics in Russian marketing.